Managing Linkedin Connections

From my personal experiences, most people know very little about managing Linkedin connections. I don’t mean using the Linkedin feature for adding people to the network but it rather seems to me that people are in a race to have the highest number of names in their contacts list as if the longest list will get them more glory, credibility, better jobs and high salaries. The truth is that the Linkedin contacts are as valuable as the level of relationship you have built with each and every one of them. For example, what good is a person’s phone number, email or title if you haven’t met the person? I can go to Linkedin now and ask thousands of people to join my network, but what does it really mean to my professional life? Most people don’t truly understand the purpose of Linkedin connection building. I’m sure some people have a pretty good idea of why they use Linkedin whether it’s for connecting with others to keep in touch, having an updated resume online (if periodically updated) or sending messages to their contacts but the majority of Linkedin users just think of Linkedin as a way to feel important by having a long list of people even if they don’t know some of their contacts. Linkedin is just a tool to help us effectively manage our professional relationships. It’s not a replacement for human interaction.

Managing Linkedin connections in the most effective manner requires a strategy and understanding of your purpose in using the online tool. It can be used to easily access updated contact information for building relationships. I want to stress again that building relationships is and should be the primary purpose of building human networks. The act of relationship building still requires human interaction and proactive efforts. A contacts list is just a list until it can be effectively used to reach a purpose or objective because I’m sure everyone who uses Linkedin has a well-defined objective for using the tool, right?

The mistakes people make when managing Linkedin connections are many but below is a list of items from my own observations:

1- I receive Linkedin invites from people I never met. I’m sure this has happened to many of you. The amazing part is when I receive invites from people indicating they have worked with me at a company, but I never met or even heard of them. Why would people I never met or heard of send me a Linkedin invitation without proper introductions? Why wouldn’t they take the time to introduce themselves by phone or email and start building the relationship from the start? I assume they want to start building professional relationships by asking me to join their network. If not, then it’s a waste of our time and the wrong approach in managing Linkedin connections.

2- Most people send invitations to join their network using the Linkedin standard invitation wording without bothering with a personal message. Again, this is an example of laziness and not the proper way of managing Linkedin connections. When sending invitations, we should always personalize our message and desire for networking with a special and unique message because each person in the contacts list is unique that offers a special relationship.

3- People rarely thank others for accepting an invitation. I have made the same mistake a few times. But, isn’t this the minimum courtesy and a requirement to show appreciation for the person’s act of accepting an invitation? It all goes back to mutual respect and relationship building based on trust, professionalism, and respect without which the list is just a list.

4- Surprisingly enough, the people who work with me and asked me to join their network continue the same distant behavior at the workplace as they had before their invitation and subsequent to my acceptance. When I politely ask them about the purpose of their invitation, they reply, "you never know where we all end up in the future". This is not a strategy for building lasting and valuable relationships. Linkedin can be used to get closer to our colleagues and warm up the professional relationship that was previously cold and distant.

5- And lastly, people connect with the wrong people when they lack purpose and objective in managing Linkedin connections. Some people may just be interested in impressing others with a long list of contacts half of which they haven’t met or spoken with. Networking with the wrong people will not have a desired end result if the true objective is to build trustworthy and respectful relationships for successful careers and businesses for BOTH parties.

In conclusion, Linkedin is a professional networking site that provides many features to stay in touch with peers, get introduced to new people, exchange ideas and organize professional careers. However, the features must be used effectively to receive the full benefits that Linked in offers.

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